About the Project
Nilky is a modern plant-based beverage brand designed for consumers who seek healthy alternatives to dairy, embrace a vegan lifestyle, and value environmental consciousness. The brand’s vision is to deliver pure and natural ingredients through a clean, minimal, and trustworthy design language.
Nilky aims to make plant-based milk alternatives more accessible and memorable by combining aesthetic clarity with functional design, creating a strong and meaningful brand experience.
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ClientNilky
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Year2020
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RoleBrand Identity
The Nilky logo was crafted around a milk-drop form, symbolizing the essence of the brand. The drop shape was constructed using the principles of the golden ratio, resulting in a balanced, harmonious, and visually memorable identity. Its soft, flowing lines reflect the purity of plant-based milk, while the minimal geometric structure conveys a modern and sincere character. The logo’s simplicity reinforces Nilky’s core values of naturalness and clean ingredients.
Packging Design
The packaging design features a fluid and natural visual approach, emphasizing the brand’s clean and honest product philosophy. The layout consists of two main sections:
Lower Section:
Designed with a wave-like milk pattern, this area visually represents the product’s base — plant-based milk. Soft curves and fluid transitions highlight the natural quality of the drink.
Upper Section:
Each flavor is assigned a dedicated color that reflects its ingredients, creating clear differentiation on the shelf while maintaining a cohesive product family.
Side Panel Design:
A unique visual concept was created by illustrating a bottle inside the package, filled with milk and the specific ingredient visuals. This storytelling approach adds depth, character, and an informative layer to the overall design experience.
This design direction resulted in a modern, functional, and visually striking packaging identity that enhances Nilky’s presence both on the shelf and in the minds of consumers.