About the Project
Virginmelon is a vibrant and colorful cosmetics brand that appeals to a young, energetic audience. With its playful and lively product philosophy, the brand aims to create a premium perception while resonating strongly with young women. Virginmelon offers a fresh, modern, and joyful beauty experience that blends quality with an expressive, youthful spirit.
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ClientVirginmelon
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Year2023
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RoleBrand Identity
Brand Identity
The brand identity was built around soft pink tones paired with a minimal, clean logotype. This elegant simplicity reflects Virginmelon’s youthful, friendly, and stylish personality.:
For product packaging, we designed a rich palette of pink shades supported by complementary colors depending on the product category. This approach ensures visual consistency across the line while highlighting the brand’s energetic and colorful character.:
Photo Shoot
In product photography, we used dominant pink tones to emphasize the brand’s lively, feminine, and youthful nature. For model shoots, we adopted a more calm, serene, and natural style to maintain balance and convey Virginmelon’s comforting yet vibrant message. This combination allowed us to reflect the essence of the brand visually and emotionally.: